Breast Cancer Campaign

Role: Campaign Lead, Art Director, Copywriter

The goal of the Breast Cancer Campaign was to generate leads for breast cancer screenings to increase breast cancer patient volumes by 200 in fiscal year 2020.

After working with the Cancer Center leadership team to determine the priorities for this campaign, I provided my campaign team with creative strategy and art direction.

This campaign ran for six months and generated $4.4 million.

Social Campaign

Campaign Landing Page

Email Marketing